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Monday, July 28, 2014

Cash Mob

Posted Thursday, December 8, 2011, at 6:07 PM

(Photo)
When I arrived to work at the newspaper today, Lynn, my editor had a real surprise for me. Shortly after I walked through the doors, she shoved a camera (a camera which I have no idea how to use) into my arms and told me I would be taking pictures of a cash mob."A what?" I asked her.That's when I learned about the new wave of shopping locally. A cash mob is a group of people who flock to one, locally-owned store, and overwhelm it with shopping -- what a way to support your local business!So, camera in hand, I walked over to Interior Motives and waited for an abundance of customers to come pouring in. And I tell you, I've never seen so many people in a small Nevada shop before. 10-15 mobbers came in and started browsing and suddenly the two shopkeepers found themselves very busy. I even joined in on the fun and bought a tin full of coconut rum tea, and as I was being checked out of the store, the shopkeepers seemed so grateful for all the business they were getting (then again, who doesn't love to be kept busy while at work).The store easily made (probably) more than $100 in the hour that the mobbers were there, and reminded me that, for a small business, every dollar counts. I know I'll be returning to Interior Motives again, maybe this time, with my own Cottey mob.


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Musings from our Cottey intern
Devin Napoli
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Devin Napoli is a third-year student at Cottey College, enrolled in one of the school's new four-year offerings. She's studying English with a focus in women's writing, and is spending some time with the Nevada Daily Mail as an intern this semester.
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