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Friday, July 29, 2016

The echo of cliches

Posted Friday, September 14, 2012, at 8:37 PM

We laugh about cliches, but they are so pervasive that we often find ourselves using them, too. A word or phrase becomes over-familiar because it is descriptive and often still seems the best expression even after losing meaning and becoming a joke. Use it and everyone knows what you mean. My bad! Like a universal echo, it goes viral. It's huge on the planet, cutting edge and at the end of the day, we realize it's not rocket science, think outside the box and find the synergy and value-added 2.0 version. You the man! Don't push the envelope and we won't throw you under the bus. Take it one game at a time. You gotta make that catch! Going green, we focus like a laser to get sustainable transparency. Not toxic, awesome! We've got issues, but having said that, we stay under the radar, get ahead of the curve and avoid the slippery slope. Spot on! You got that right. It's on the table. The perfect storm!

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James R. Campbell
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