[SeMissourian.com] Fair ~ 86°F  
High: 88°F ~ Low: 72°F
Saturday, July 30, 2016

Its it actual, or just real?

Posted Saturday, December 22, 2007, at 10:07 AM

In the world of television ads, tag lines and marketing slogans, we expect grammatical sacrifices; poetic license, I believe is the politically correct phrase. But sometimes, marketing folks just go too far.

Court TV is to become TRU TV in January. The advertising slogan says it's not reality. It's actuality. What? Here's the definition of actuality: reality. Other words for actuality in my thesaurus: reality, truth, fact. Other words for reality: actuality, truth, fact.

What's next? Not falsehoods, but lies?

Showing comments in chronological order
[Show most recent comments first]

That is hilarious! I can just see it - a group of people sitting around a big table coming up with this slogan. I bet they felt so smart! I love grammar.

-- Posted by Tabatha Goodwin, Special Projects Mgr on Mon, Dec 24, 2007, at 10:21 AM

Respond to this blog

Posting a comment requires free registration:

What's there to do?
Lynn Wade
Recent posts
Blog RSS feed [Feed icon]
Comments RSS feed [Feed icon]
Exploring the obvious and the not so obvious in search of the oh, so elusive "something to do' that's all around us.
Hot topics
Bringing back the Show Me Challenge
(7 ~ 3:41 PM, Apr 15)

Remembering Cross Carrier Chuck
(2 ~ 11:30 AM, Feb 25)

Shop with a cop
(0 ~ 9:17 AM, Nov 20)

Chocolate cake
(0 ~ 10:49 PM, Sep 13)

Losing a cousin
(0 ~ 10:14 PM, Aug 23)