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Nevada, Missouri ~ Monday, October 13, 2008
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Its it actual, or just real?
Posted Saturday, December 22, 2007, at 10:07 AM<< Previous | Read comments | Respond | Email link | Next >>
In the world of television ads, tag lines and marketing slogans, we expect grammatical sacrifices; poetic license, I believe is the politically correct phrase. But sometimes, marketing folks just go too far.
Court TV is to become TRU TV in January. The advertising slogan says it's not reality. It's actuality. What? Here's the definition of actuality: reality. Other words for actuality in my thesaurus: reality, truth, fact. Other words for reality: actuality, truth, fact. What's next? Not falsehoods, but lies? Comments Showing comments in chronological order [Show most recent comments first] |
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That is hilarious! I can just see it - a group of people sitting around a big table coming up with this slogan. I bet they felt so smart! I love grammar.