"The Lose For Good campaign provides a chance for folks to adopt a healthier lifestyle, reduce their weight and help someone in need," said Jan Land, Weight Watchers territory manager.
"Some members have brought in food donations equivalent to their weight loss so they can make sure their loss is someone else's gain."
Food banks across the nation are reporting that the demand for assistance has increased as much as 40 percent this year, leaving many food banks unable to fill their shelves and help those in need.
On a national level, for every million pounds Weight Watchers Members lost between Aug. 31 and Oct. 17, Weight Watchers pledged to donate $250,000 to two hunger fighting organizations -- Share Our Strength and Action Against Hunger. Early estimates show that Weight Watchers has reached its donation goal by losing approximately four million pounds across the country. In addition, Weight Watchers staff and members participated in more than 3,300 voluntary food drives in meeting rooms throughout the country where they collected and donated an estimated two million pounds of food to local food banks.
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