NASCAR signs seven year deal with The CW Network to broadcast Xfinity Series

The NASCAR Xfinity Series has a new home starting in 2025, as The CW Network will take over the TV rights from FOX/NBC to cover the 33 race schedule for NASCAR’s Minor League til 2031.

“Landing the NASCAR Xfinity Series is a game changer for The CW and our CW Sports division and represents another important building block in our programming strategy,” said Dennis Miller, President of The CW. “Live sports are the most watched television content and with The CW’s national reach, moving NASCAR Xfinity Series to The CW will transform and elevate the viewing experience for the series and its fans. The CW has quickly become a destination for sports, as the NASCAR Xfinity Series joins our growing slate of sports programming, including INSIDE THE NFL, ACC college football and basketball, LIV Golf, and the motorsports documentary series 100 DAYS TO INDY. Beginning in 2025, The CW will have 48 weekends per year of live sports programming. With ubiquitous distribution across one of the nation’s five major broadcast networks, NASCAR Xfinity Series races on The CW will deliver more access for fans and far more revenue opportunities for The CW and its affiliates.”

Adam Stern from the Sports Business Journal was the first to report on the ground breaking news on Friday morning, and also reported that The CW Network will pay around $115 million per year for the rights in a seven year contract. On average, the prize money for each Xfinity Series race pays out between 1-1.5 million dollars per race. Now with each race being broadcasted for free on broadcast television as well as The CW app, money/exposure for the Xfinity Series is expected to grow.

FOX Sports and NBC Sports will finish out their 10 year contract in 2024 and will split their respective television coverage, before The CW Network begins in 2025.